PHILLIPS 66®
hidden gas hunt
Why is this email not like the others? It’s completely blank.
Free gas. if you can find it.
The ask was simple. Drive app downloads and encourage gas purchases in the Phillips 66 app. Enter the age old trick of “give ‘em a sample and they’ll come back for more.” But, we wanted to push the medium of email and encourage sharing to gain more users outside of the current email subscriber list. So give them a “sample” but make it fun.